Michael Shin

The eye behind the work.

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Michael Shin

Architecture, University of Miami — and brand, growth and product at UTern.

Miami River Fish Market, exterior render from the water

Everything starts in studio.

Drawing buildings teaches you that nothing on the surface is arbitrary. Every line answers to a structure underneath. It is the same instinct whether the thing being built is a market on the river or a company.

See the studio work

Miami River Fish Market — ARC 204, Design Studio IV. Rhino, AutoCAD.

UTern — your AI for landing an internship UTern An AI internship agent, 1,000+ students in. Brand, growth, and 50+ pull requests into the product. Miami River Fish Market, market floor Architecture Studio work at Miami, from precedent drawings to a fish market on the river. LOLA, the APEX STUDENT character APEX STUDENT A scheduling app with no brand, and the character system built to give it one. Stamped — five days in Lisbon Stamped Travel content designed the way a fashion house designs a collection. Bouquet for the Rain Photography Shot like film stills. One of them won the Michele Edelson award this year.
UTern

The brand needed surfaces that didn't exist. So I built them.

At UTern I own the voice, the content and the organic growth — more than 1,000 students signed up as of October 2026, none of them bought. When the blog, the newsletter and the analytics turned out not to exist, I learned the codebase instead of filing tickets. Fifty-plus pull requests later they do.

Read the case study

What I work in.

Rhino AutoCAD SketchUp Photoshop Illustrator InDesign Premiere Pro After Effects Animate Lightroom
Next.js React TypeScript Supabase Vercel GitHub Resend Analytics Semrush