Portfolio / Michael Shin
Some students build models. I build momentum.
I'm an architecture student at the University of Miami building brands, content systems, and launch campaigns for early-stage startups. My work blends design thinking, storytelling, social strategy, and the urgency of building something real between classes.
B.Arch, University of Miami · CMO at UTern · CMO at APEX STUDENT · brand + growth at Stamped · 2026 Michele Edelson Photography Award
Five disciplines, one system. Built once, so every launch after runs faster.
02 / What I Do
A
Brand
Positioning, voice systems, and identity direction. The structure under everything else.
B
Content
Platform-native content engines that run on strategy, not vibes.
C
Campaigns
Launches and moments built to be shared, not just seen.
D
Visual
Design direction, web, and character. Surfaces that argue for the whole.
E
Story
Photography, film, and product narrative with a trained eye.
Most portfolios show what someone can make. This one shows what happens when they're given something real to build.
If you're building something worth talking about, let's talk.