Michael Shin

Concept study

Stamped. Fewer places, told better.

Stamped trip creation flow across three phones
Role

Concept, Visual Direction, Storytelling

Type

Travel app / content concept

Status

In development

Scope

Brand concept, content direction, product narrative

Why it's here

Taste, with nothing in the way of it

The idea

Travel content has a volume problem. Every destination has ten thousand near-identical reels — the same drone shot, the same trending audio, the same hidden gem that four million people have already saved. Stamped takes the opposite bet.

The premise is to treat a trip the way a fashion house treats a collection: editorial pacing, considered typography, photographs allowed to hold a frame for longer than an attention span. The product is the memory of the place, not the itinerary.

The product

Stamped isn't a moodboard. It's a designed product end to end: the welcome, an editorial feed, trips you can actually plan, and reviews that read like a friend wrote them rather than a hotel.

Onboarding & feed

Stamped welcome screen
Stamped editorial feed

Trips

Trips list
Five days in Lisbon trip detail
Four days in Madrid itinerary

Places & reviews

Tokyo solo trip itinerary
Sukiyabashi Jiro place page
Pasteis de Belem review
The flows

Two flows carry the app. Journal a trip after you live it, while it is still fresh enough to rate honestly. Or hand it a video you already shot and let it build the trip back out of the footage.

Journaling a trip: rating and remembering it

Journal a trip after you live it

Generating a trip from a travel video

Generate a trip from a video

Why it matters

Everything else on this site was made inside somebody's constraints — a product that already existed, a team, a deadline. Stamped had none of those. It is what the work looks like when the only brief is the one I set, which is the more useful thing to judge me on.

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